During my time at Special Operations Studios we were tasked to come up with a campaign for Busch Gardens & Seaworld that stood out from all other theme park Halloween events. The added the challenge was to lead the campaign with tv spots leveraging footage from previous years of their Howl-O-Scream event. And it all had to be done in two weeks from brief-to-launch.

The good news; we pulled it off.

The bad news; the CEO pulled it off air after two weeks because it was unlike anything they had ever done. Guess it was a pretty good concept after all.