During my time at Special Operations Studios we were tasked to come up with a campaign for Busch Gardens & Seaworld that stood out from all other theme park Halloween events. The added layer of the challenge was to lead the campaign with tv spots leveraging existing footage from previous years of their Howl-O-Scream event. And of course, it all needed to be done in two weeks from brief-to-launch date. Needless to say, we needed a smart, simple idea that worked across all media channels and would be quick to produce.

The good news is, we pulled it off. The CMO loved it and the campaign actually ran—on time—with help in post production from our friends at Remedy Television.

The bad news is, the CEO hated it because it was different from what they had always done and pulled it after just two weeks. Which in our minds only reinforced that we definitely had a good idea.